in this issue
Conservative Clothing Colour = Interview Success?
Revving Up Your Emotions
moments in business history
The iPhone's Introduction
Czech Mate: Investing in… Czechia
NATO in the Post-Truth Age
NASA’s Wonder Women
School’s in Session
Donald in DC
A Snapshot of Evan Spiegel
Eileen Fisher – Simplicity Personified
New Job? It’s a Date
The Sneakerheads of Wall Street
Scotch Whisky on the Rocks
Finland – Land of a Thousand Lakes
Guru Review: Chris Anderson – a Man with Ideas Worth Sharing
Picking Up That Pay Rise
Breaking the Habit
Workplace Dialogues – Change Is in the Air
Book & Film Reviews
Letter from the Business English Magazine Team
It’s been a shaky old time of late, what with Brexit, President Trump and his alternative
facts, but at least you can rely on BEM to appear and help you keep your
business knowledge and your language skills up to speed.
Indeed, Donald himself takes centre stage in this issue, as Jonathan Sidor takes
on the unenviable task of trying to predict what lies in store for us all in the Trump
era, while Michael Gaylord looks at how NATO might be affected by the current
situation. Brexit also rears its ugly head inside, as Mr Sibbald ponders what lies in
store post-Brexit for Scotland’s biggest export earner – whisky. Will it be a tonic,
or will it leave the industry on the rocks? Heaven forbid!
If all this rotten news is getting you down, then perhaps you need to get away
from it all? Look no further – BEM gives you the low-down on15 Finland and the
recently rebranded Czechia… Where, I hear you ask? Read on to find out.
On a lighter note, Janet Sandford gives us an insight into the world of Eileen
Fisher, a fashion guru influenced by Catholic school uniforms, and Chris Anderson
– the man behind TED, the inspirational talks, not the foul-mouthed bear.
Elsewhere, look out for a new feature, Moments in Business History, beginning
with the sparkling moment when Apple launched its first iPhone to an unsuspecting
world. So, smartphones at the ready, tablets turned on, turn the page
and launch yourself into the latest edition of BEM. Happy reading!
the Business English Magazine Team