in this issue
Getting Back to the Liberal Arts
It’s Plane... It’s a Helicopter... no, It’s a Car!
“Hey, Taxi…to the Top of the Burj Khalifa, Please!”
How to Google Yourself a Polish Passport
moments in business history
Black Friday Is Born
A Post-Brexit World: Winners and Losers?
Tarnishing Brand Trump – Will Consumer Power Make any Difference?
Germany Legalises Cannabis for Medicinal Use
In Vitro Fertilisation: Assisting the March to Later Child Rearing
The Dark Side of Silicon Valley
Flying High on Curated Chaos
Susan Wojcicki: the Web’s Wonder Woman
Buying Your Clothing Online? You’re not Alone
The Commercial Kings
Iran – an Unexpected Middle Eastern Jewel
Chaos in Cupertino – Has Apple Peaked?
Kim and Mauborgne – Blue Ocean Strategy
Workplace Dialogues – Telephone Breakdowns
Book & Film Reviews
Letter from the Business English Magazine Team
and welcome to another edition of BEM. In a packed edition this month we
bring you, as usual, a smorgasbord of vital information, insights and interesting
trivia. Leading the way, on this month’s cover, is vital information for the more
mentally challenged of us out there. Don’t worry if you’re not the brightest tool
in the box, simply follow canny Michael Gaylord’s advice and you’ll be able to
make people think you’re cleverer than you really are.
Elsewhere, we look at the future of travel, and why traffic jams may soon be a
thing of the past as cars and taxis take to the skies. We explore the history of Black
Friday, and delve into the dark side of Silicon Valley to discover that all is not
well in tech paradise. Perhaps confirming those suspicions, we examine whether
Apple has started to go rotten and Steve Sibbald worries about how a Google
Facebook duopoly is threatening the world of advertising.
On page 59, Janet Sandford whisks us off to Iran, of all places, making sure,
of course, that she’s dressed respectably for the occasion, unfortunately, though,
the BEM budget only stretched to a ticket with Ryanair. To find out about how the
Irish airline became so ubiquitous, turn to the article where Raymond Clarke introduces
us to the mad, manic marketing mayhem of Michael O’Leary.
All that, and much much more awaits you in the following pages, so close your
browser, quit email, close the door and get yourself some quality English time.
the Business English Magazine Team