in this issue
Foster Slams Superheroes
moments in business history
Sturdy Saab Automobile
Look Out Uber, There’s a New Kid on the Block.
New Deals for Deliveroo
Profit with a Purpose
Different Trends in Adult Clothing
Meghan Markle – The American Royal
Back in the Groove
New Zealand – Land of Dreams
The SEO Minefield – Sorting Out the Internet
Elevating Towards Electric
Caroline Goyder – Helping to Achieve Gravitas
Does It Still Pay to Unionise?
Why Won’t Wages Rise?
Workplace Dialogues - Cut-throat Competition
at the end
Book & Film Reviews
Letter from the Business English Magazine Team
Welcome to yet another bumper edition of BEM, your favourite magazine combining insightful
articles on business trends with the opportunity to maintain or improve your command
of English - a great way of enlivening the wait for spring to arrive. Speaking of which,
are you sitting there, pondering the meaning of life, wondering what you’re doing or why
you’re doing it? Well, we have the answer for you. It’s called the Meaningful Economy, and
Jonathan Sidor will guide you around and show you how to make a difference in your business
and, perhaps, in your life.
Difference is also a key word in the countries we visit in this edition of the mag - New Zealand
is different, and so much more than just ‘a poor man’ Australia’ as Janet Sandford finds out
on your behalf. Mr Sidor, meanwhile, has been on a safari, glorying in the glitz, glamour
and gorillas of Rwanda - not the top of your average bucket-list destinations, but clearly an
up-and-coming tourism star.
Elsewhere, BEM’s very own fashion icon Steven Sibbald digs out his onesies and his
romper suit and researches the bizarre-sounding trend of adults wearing outsized kiddies’
clothing. Yup, this apparently is a thing.
Also going retro, Roberto Galea gets into the groove and looks into why vinyl records are
refusing to lie down and die - despite the digital domination. We also take a look at how to
become a princess, how to achieve gravitas and how to get to the top of the Google charts
- and more besides.
So, put on a smile, pour a coffee and get down to reading your new BEM. Enjoy!
the Business English Magazine Team