in this issue

in brief

Getting Back to the Liberal Arts
It’s Plane... It’s a Helicopter... no, It’s a Car!
“Hey, Taxi…to the Top of the Burj Khalifa, Please!”
How to Google Yourself a Polish Passport

moments in business history

Black Friday Is Born


A Post-Brexit World: Winners and Losers?


Tarnishing Brand Trump – Will Consumer Power Make any Difference?
Germany Legalises Cannabis for Medicinal Use
In Vitro Fertilisation: Assisting the March to Later Child Rearing  
The Dark Side of Silicon Valley  

cover story

Lookin’ Smart

business profile

Flying High on Curated Chaos  

business woman

Susan Wojcicki: the Web’s Wonder Woman  

business trends

Buying Your Clothing Online? You’re not Alone


The Commercial Kings


Iran – an Unexpected Middle Eastern Jewel  


Chaos in Cupertino – Has Apple Peaked?

managing people

Kim and Mauborgne – Blue Ocean Strategy  
Reputation Matters

business language

Workplace Dialogues – Telephone Breakdowns
Language Test

Influential People

Book & Film Reviews

   Dodatek "Coaching"

Letter from the Business English Magazine Team

Greetings Readers,
and welcome to another edition of BEM. In a packed edition this month we bring you, as usual, a smorgasbord of vital information, insights and interesting trivia. Leading the way, on this month’s cover, is vital information for the more mentally challenged of us out there. Don’t worry if you’re not the brightest tool in the box, simply follow canny Michael Gaylord’s advice and you’ll be able to make people think you’re cleverer than you really are. Elsewhere, we look at the future of travel, and why traffic jams may soon be a thing of the past as cars and taxis take to the skies. We explore the history of Black Friday, and delve into the dark side of Silicon Valley to discover that all is not well in tech paradise. Perhaps confirming those suspicions, we examine whether Apple has started to go rotten and Steve Sibbald worries about how a Google Facebook duopoly is threatening the world of advertising. On page 59, Janet Sandford whisks us off to Iran, of all places, making sure, of course, that she’s dressed respectably for the occasion, unfortunately, though, the BEM budget only stretched to a ticket with Ryanair. To find out about how the Irish airline became so ubiquitous, turn to the article where Raymond Clarke introduces us to the mad, manic marketing mayhem of Michael O’Leary. All that, and much much more awaits you in the following pages, so close your browser, quit email, close the door and get yourself some quality English time. Happy reading.

the Business English Magazine Team